Marketing Manager · UK-Based
Rati Madhikarmi
Turning GlobalDreams IntoDestinations.
Driving institutional growth and bridging ambitious international students with world-class UK universities. Strategic marketing, ethical compliance, and commercial excellence.
Students Placed
University Partners
Years Experience
About
The Person Behind
the Strategy
I'm Rati Madhikarmi, a Marketing Manager at Real Dreams Educational Consultancy — one of Nepal and the UK's most established international education agencies, proudly partnered with 40+ UK universities and counting over 10,000 student success stories since 2003.
With a background spanning digital campaigns, compliance management, commercial strategy, and student recruitment, I operate at the intersection of data-driven marketing and human aspiration — materializing dreams for students from Nepal and beyond to find their path to world-class British universities.
Currently completing my MSc Digital Marketing with Professional Experience at York St John University, I bring both academic rigour and on-the-ground commercial instinct to everything I lead.
Personal Details
Compliance
UKVI & GDPR specialist
Strategy
Data-driven campaigns
Digital
Multi-platform presence
Leadership
Cross-functional teams
Where I Lead
Real Dreams Educational Consultancy
Nepal's #1 — Shaping Global Futures Since 2003
Students Placed
UK Partners
Years Experience
Branches Globally
Real Dreams is a multi-award-winning international education consultancy headquartered in South Harrow, London, with branches across Nepal, Australia, and India. As the Exclusive Partner in Nepal for York St John University and University of Worcester, and a Preferred Partner worldwide for the University of East London, Real Dreams has been at the forefront of international student recruitment for over two decades. British Council Recognised and fully accredited by Nepal's Ministry of Education, the organisation sets the gold standard for ethical, expert, and transformative education consultancy.
University Partners
Career
Professional Experience
Marketing Manager
Real Dreams Educational Consultancy
Jan 2026 — Present · London, UK
- Leading strategic marketing plans for student recruitment and business development while ensuring strict adherence to UKVI, GDPR, and institutional compliance frameworks
- Overseeing the creation and implementation of integrated promotional campaigns across digital and print channels, domestically and internationally
- Managing institutional partnerships and conducting due diligence on third-party commercial agreements to maximize recruitment and revenue growth
Marketing and Commercial Manager (Part-Time)
Real Dreams Educational Consultancy
Aug 2024 — Dec 2025 · London, UK
- Established and maintained strong commercial partnerships, including the negotiation and execution of contracts with agents and stakeholders
- Monitored market trends, analysed performance metrics (ROI, conversion rates), and oversaw CRM systems to track campaign outcomes
- Developed and disseminated promotional materials and managed online presence through official websites and social media channels
Trainee Digital Marketer
Real Dreams Educational Consultancy
Aug 2023 — July 2024 · London, UK
- Developed and implemented digital marketing campaigns for international student outreach
- Managed Facebook, Instagram, LinkedIn — content creation and scheduling for brand visibility
Expertise
Skills & Capabilities
Marketing & Strategy
Compliance & Operations
Communication & Leadership
Education
Academic Foundation
MSc Digital Marketing with Professional Experience
York St John University, United Kingdom
2022 — 2024
Bachelor of Technology (Information Technology)
Marwadi University, India
2018 — 2022
Languages
English
Native/Fluent
Nepali
Native
Hindi
Fluent
Gujarati
Conversational
Let's Build Something
Remarkable.
Whether you're looking for a results-driven marketing partner, exploring collaboration with Real Dreams Educational Consultancy, or simply want to connect — I'd love to hear from you.